Alex Bogusky muses on advertising ethics

Alex Bogusky penned an interesting piece on PSFK. It leads with the idea of creating yet another Cannes Lions category—for agencies that engage in something called “accurate, careful and ethical use of advertising.” The more compelling bits are Bogusky tying himself in knots trying to explain how blurry the ethical line is in advertising. Oddly, he says he used to be opposed to working on pharma, which creates life-saving drugs, but would have done tobacco, which does not.