Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital One | Adweek Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital One | Adweek
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Alec Baldwin and Charles Barkley Strike Up March Madness Bromance for Capital One Two wrongs somehow make a right

Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of which the financial firm is a prominent sponsor. In one spot, the pair perform goofy schtick during a sports broadcast, with the Round Mound's tent-size underpants held up to ridicule. In another, they attend a basketball game, where Sir Charles keeps snacks warm inside his jacket and reveals, "It's like a little hot-dog steamer in there"—which is frankly something I never needed to know. All this sporty-bro-bonding is kind of strained and silly, but overall the tone is probably in tune with the target audience. Besides, Baldwin's slimy smile and smug delivery never get old. And Barkley's dazed and indifferent acting style is a hoot—it's as if he can't collect his check and get off the set fast enough. They're like a puffy, middle-aged Odd Couple, and their combined charisma—though not much else—keeps the proceedings from becoming the commercial equivalent of an air ball. More spots and a behind-the-scenes clip after the jump.

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