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Alaska Air chases the gold with Apolo Ohno

Apolo

"Stewardess, there's something outside the plane! It could be a gremlin, but it sort of looks like Dancing With the Stars winner and champion speed skater Apolo Ohno!" WongDoody's "Follow Apolo" campaign for Alaska Airlines features a plane wrapped in Ohno's image, billboards, banner ads and a Web site, as the carrier sponsors the skater's quest for Olympic gold this winter. They should work Bill Shatner into this. His histrionic yet credible Twilight Zone freakout over a destructive creature on an airplane wing is legendary. It'd be sweet to watch the big ham chew the scenery and hyper-annunciate lines like, "Good Lord! It's ... Apolo ... Oh-NO!"

—Posted by David Gianatasio

Previously on AdFreak:
Alaska Airlines spots stuck in the bathroom

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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