Airport Parking Company Apologizes for Using a Man's Death as a Marketing Hook

'Don't be late and end up in a crate'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

AirportParkingReservations.com sent out an email blast this week suggesting the mysterious death of a man at O'Hare International Airport was linked to the stress of traveling, sooooo make sure you handle your parking reservations in advance.

The email ended with a punchy "Don't be late and end up in a crate" and a $5 off coupon.

Subscribers were furious and took the brand to task via email and social. A lackluster follow-up apology was emailed out and posted to the website.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in