Airline’s schoolgirl ad doesn’t fly in U.K. | Adweek Airline’s schoolgirl ad doesn’t fly in U.K. | Adweek
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Airline’s schoolgirl ad doesn’t fly in U.K.

Ryanair We’re not sure who in this British ad scuffle is more ridiculous: the people who made Ryanair’s “schoolgirl” ad, or the people who banned it. The U.K.’s Advertising Standards Authority (which banned it) disapproved of the model’s plaid skirt/ white blouse combo and classroom backdrop, which “strongly suggested she was a schoolgirl.” Analysis like that is why they’re the experts. The airline, meanwhile, doesn’t come off much better. They counterargued that the model’s attire was “fashionable among young women,” not just students. Plus, they “disagreed that the ad had sexual connotations, stating that it was ‘obvious’ the image was of a woman.” Uh fellas, I think that’s what the ASA was objecting to.

—Posted by David Kiefaber

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