Airborne wants to sweep you off your feet
Not to split long, flowing, gorgeous, full-bodied hairs, but why is Sebastian the Romance Novel Trope distributing Airborne cold remedy in this Bartle Bogle Hegarty spot? Couldn't they have sprung for a non-creepy spokesperson? Or at least one who knew his role? Men in romance novels don't frolic in the wilderness—that's what their devil-may-care tomboy love interests do. The menfolk are supposed to spend their time either brooding or doing sit-ups in the darkness between swordfights. They certainly don't go around improving the immune systems of beleaguered men wearing baby harnesses.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.



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