Airborne wants to sweep you off your feet | Adweek Airborne wants to sweep you off your feet | Adweek
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Airborne wants to sweep you off your feet

Airborne

Not to split long, flowing, gorgeous, full-bodied hairs, but why is Sebastian the Romance Novel Trope distributing Airborne cold remedy in this Bartle Bogle Hegarty spot? Couldn't they have sprung for a non-creepy spokesperson? Or at least one who knew his role? Men in romance novels don't frolic in the wilderness—that's what their devil-may-care tomboy love interests do. The menfolk are supposed to spend their time either brooding or doing sit-ups in the darkness between swordfights. They certainly don't go around improving the immune systems of beleaguered men wearing baby harnesses.

—Posted by David Kiefaber

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