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This week's honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more of cities like Paris with help from one's local Airbnb host.
The device is wild—measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 meters in height, it was made from 11,256 parts, including 1,476 figurines, to create the illusion of seamless motion. Each environment shows a local Parisian hideaway—a flea market, a carousel, a jazz club and a café.
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