Air New Zealand also does long-form nudity | Adweek Air New Zealand also does long-form nudity | Adweek
Advertisement

Air New Zealand also does long-form nudity

Last month, we posted the 45-second Air New Zealand spot that shows the carrier's employees naked, with painted-on uniforms, to emphasize that they have "Nothing to hide" (at least in terms of hidden fares). Today, The New York Times points out that the campaign also includes the three-and-a-half-minute on-board safety video above, which likely gets more attention than most presentations of its kind. It's still not clear that being nude improves the flying experience, but Air New Zealand is at least filling the void left by Naked-Air, whose first flight in 2003 was also its last.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement