Air New Zealand also does long-form nudity
Last month, we posted the 45-second Air New Zealand spot that shows the carrier's employees naked, with painted-on uniforms, to emphasize that they have "Nothing to hide" (at least in terms of hidden fares). Today, The New York Times points out that the campaign also includes the three-and-a-half-minute on-board safety video above, which likely gets more attention than most presentations of its kind. It's still not clear that being nude improves the flying experience, but Air New Zealand is at least filling the void left by Naked-Air, whose first flight in 2003 was also its last.
—Posted by Tim Nudd
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Pinterest Adds Advertiser-Friendly Features
- Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
- Jann Wenner Discusses Putting His Son in Charge
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







