AIG's 'strength' tagline turns to punch line | Adweek AIG's 'strength' tagline turns to punch line | Adweek
Advertisement

AIG's 'strength' tagline turns to punch line

Aig_kid_copy With the U.S. government scrounging $85 billion from the couch cushions to save insurance and investment giant AIG, it's hard not to laugh at ads featuring the company's tagline, "The strength to be there." The TV spots, in rotation since 2007, feature kids chastising their parents for entrusting their future to things like corporate pensions, when they could apparently (and unwittingly) be dumping their life savings into subprime mortgages over at AIG. Check out three of the ads over on Consumerist. (Wall Street Fighter has a bunch as well.) Maybe it's not too late for AIG to hitch itself to a new tagline for its bright new future. If they hurry, maybe they can beat Jim Cramer to trademarking the phrase, "We're all communists now."

—Posted by David Griner

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Aig, Griner, Insurance
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement