AIG's 'strength' tagline turns to punch line

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


With the U.S. government scrounging $85 billion from the couch cushions to save insurance and investment giant AIG, it’s hard not to laugh at ads featuring the company’s tagline, "The strength to be there." The TV spots, in rotation since 2007, feature kids chastising their parents for entrusting their future to things like corporate pensions, when they could apparently (and unwittingly) be dumping their life savings into subprime mortgages over at AIG. Check out three of the ads over

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in