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Hey, what better way for GE to tout its "brilliant machines" designed for the healthcare sector than to show Agent Smith, the villainous sentient AI from The Matrix, stalking the corridors of a bad-dreamy medical scenario? Actor Hugo Weaving dons the shades, suit and earpiece once more, reprising his famous role in this BBDO New York spot (which broke this weekend during Saturday Night Live) as he rides and pushes gurneys, watches himself get examined, flickers across a CT-scan monitor and hovers menacingly while observing an operation.
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