Advertisement

Agency's Pizza Stunt Gets Stomach-Turning Case-Study Video BETC delivers themed pies for French TV station

Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to make show-themed pizzas: "Mangas, monster-trucks shows, wrestling, sexy girls and zombie movies," says the agency. What are the toppings on Car Wash Girls pizza? "Hot spicy sauce and white cream." That's kind of off-putting, you say. Of course it is. It's part of a case-study video for an ad campaign. These things are supposed to be off-putting (or at least, often become unintentionally so). The sample geek in the clip, probably played by an ad guy, even pretend-jerks off for the camera. So what, you say? Case studies are all about ad guys jerking off. True. Still, the zombie meat grinder at the end is pretty great.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS