Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page

FCB Paris plans to send one of its creatives into space. The agency will use almost 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski toward heaven. The 25-year-old copywriter is the lightest member of the creative staff at 114 pounds, probably 113 if he shaves—and his weight, we're told, makes him the perfect choice for this publicity stunt.

Since March 10, for each like on its Facebook page, the agency has inflated a balloon at its offices on the Champs-Elysées to support the mission, calculating somehow that it will take exactly 36,895 to get the job done.