Agency names still sounding like law firms

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Lord knows advertising is not without its egos. But I would think people whose stock in trade is creativity and branding would do something a little more interesting than slap their names on the door when they open a new agency. The rash of boutiques like StrawberryFrog, Mother and Taxi seemed to portend a trend toward funky, memorable names. Stuart even wrote about it. Now, it appears, the industry is regressing. When P.J. Pereira and Andrew O’Dell left

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in