This Agency Compiled a Nifty Little Notebook Packed with One Client's Bizarre Quotes

Almost as good as Ogilvy on Advertising

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We spend a lot of time with clients—trying to make them laugh and drink, reassuring them of our endless (sometimes even slavish) capacity to do anything they put their mind to. And however much they like us as people, clients are keenly aware of this dynamic … this sense that they're holding our balls between their (for now) relaxed hands. 

It's a relationship designed to make them as comfortable as possible. The result is that sometimes they end up saying some pretty weird stuff. 

After working with a client over the course of a year-long project, New Zealand agency Strategy Creative produced a notebook to house the quotes that the client rallied off.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in