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In this stirring two-minute PSA for The Children's Society, a hand-drawn height chart on the wall of a suburban home marks milestones in a young person's life. When the entries take an unexpectedly dark turn, however, we realize something's gone tragically wrong for teenage Emily.
London ad shop VCCP Me created the spot to raise donations to help The Children's Society fight child sexual exploitation. The team drew inspiration from "a face-to-face briefing with the Metropolitan Police on the issue and the book Girl for Sale by Lara McDonnell, a victim of the Oxford child sex ring," agency creative director Michael Quinn tells AdFreak.
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