After ad beef, BK apologizes yet again
One of the week's oddest marketing stories
played out with Burger King apologizing for posters showing the
goddess Lakshmi after the Hindu American Foundation called the ad "highly
disrespectful and offensive to Hindus worldwide." The poster, which
appeared only in Spain, showed Lakshmi hovering over food with the phrase
"la merienda es sagrada" ("the snack is sacred"). So let me lay this on
the line for you: an American foundation took issue with an ad that appeared in
a grand total of three restaurants—in Spain. And the global news media didn't
exactly set new standards for accuracy. Some outlets reported that she's eating
or about to eat the sandwich. Even the U.K.'s Telegraph, which published a
picture of the ad with its coverage, claimed she's munching on the treat. Though it appears to be a ham and cheese sandwich here, it's reported as a burger—which is bad, since Hindus have this thing about cows. What's more, the press dredged up BK's Texican Whopper controversy
from April where a midget wrestler wore a Mexican flag cape and Mexico was all
like, "Oh no, you didn't!" Thanks to the Internet, local ads can now
offend the global community. If only it was as useful at spreading ads when
there wasn't any controversy. Speaking of controversy, who could forget BK's last tempting bite?
—Posted by Rebecca Cullers
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- Cadillac Nears Decision in Creative Review
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







