Aerobicize me!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We guess it’s good that McDonald’s is launching a new global campaign to promote fitness, given its super-sized ad budget, but something bothers us about the new effort—featuring the beyond-buff Venus and Serena Williams—anyway. We get that same squeamish feeling about this effort that we get when we see one of those ads from Philip Morris warning against smoking. It’s probably because we can’t get that adage “You are what you eat” out of our heads, and if McDonald’s is the land of the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in