Advertising's new wrinkle

Splenda’s under fire for calling itself sugar, Blockbuster for promoting its end to late fees, and McDonald’s for not advertising how unhealthy its food can actually be. Is there a new movement growing to put truth in advertising? A category rife for the picking is the $29 billion beauty industry, which spends about $6 billion in the U.S. to advertise all sorts of cosmetics, creams and perfumes. Wrinkles can be “prevented” or “disappear” in a day, sometimes even faster, spider