Advertising's easy with a busty mannequin | Adweek Advertising's easy with a busty mannequin | Adweek
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Advertising's easy with a busty mannequin

KT's Barbecue of Reading, Ohio, made the news for sticking a skimpily clad, well-endowed mannequin in front of the store by way of advertising. In the CNN video, owner Kenny Tessel (who affectionately refers to the doll as "Bar Be") claims the mannequin has helped increase business by 30 percent in three weeks while he yells "Sex sells!" from his BBQ counter. That's 70 new customers, which is an impressive haul for a single piece of guerrilla marketing. It also makes me wonder, could all business be that simple? I mean, I think of sticking a woman with big tits in front of your store as pathetic, cheap, hack advertising—tantamount to a GoDaddy ad. But isn't the chorus always: "If it works, that's all that matters"? Still, I already see Bar Be's first scandal in the making. CNN doesn't bother to ask, but before Kenny stuck his busty mannequin on the corner like a cheap hooker, don't you wonder what he was using her for?

—Posted by Rebecca Cullers

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Topics: Cullers, Guerrilla
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