Advertising, soon to be available in pill form

In its new issue on “The Future,” The One Club’s house magazine asks a few agencies to “take a shot at creating an ad of tomorrow.” New York independent Powell envisions an advertising tablet that would distill “the experience of using a product or service into pill form.” In a mock 2020 Associated Press article, Powell conjures up an imagined chain of events: The “first true word of mouth medium” is the brainchild of Consumption, an agency whose partners include an MIT drop-out and the former bassist of a band called the Velvets.