To Advertisers, Marquese Scott Has All the Right Moves

We seem to have reached a point where it's almost too easy to convince clients to use YouTube stars in their spots. Case in point: Not one, not two, but three marketers are currently featuring the dubstepping dance dynamo Marquese Scott in campaigns. Check him out in two spots that broke last week—Coca-Cola's "One Song. Street Dancer," in which he busts a move thanks to Coke's free-song iTunes promotion; and Peugeot's "Let Your Body Drive" promotion (created by Initials Marketing), in which Scott unleashes a whole cadre of moves in a parking garage and then invites you to submit your dance moves for a chance to win a trip to Ibiza.