Advertisers, get to know your inner B’Owl

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Jesus, if it’s one thing AdFreak doesn’t need, it’s more creepy, ugly birds. But here we are again, this time on account of B’Owl, the bat/owl hybrid in this fake commercial from comedians Tim and Eric. Fake or not, parts of this ad are refreshing—I enjoyed watching it scare the kids at the beginning, and have always found joy in a pitchman who realizes he’s selling a real turd. Lots of other ads—for that horrible baby drool, Mountain Dew, for example—could benefit from this kind of honesty.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in