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Ads take a closer look at sneezing, laughing

These two new spots were made a long way from each other, but still seem separated at birth. The ad above, created by Jamshop for the South Australian Department of Health, promotes flu shots—by showing super-slow-motion footage of people sneezing. The ad below, created by Modernista! for the Dutch version of Comedy Central, hypes the channel's laugh-out-loud humor—by showing super-slow-motion footage of people laughing, with many of them spewing water all over the place. In a head-to-head battle, the Australian ad would probably win due to its sheer disgustingness. Modernista!'s only hope would be to reshoot and try to get people to laugh even harder until they shot milk out of their nose.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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