These three ads from Draftfcb in Vienna suggest that Condomi's fruit-flavored condoms "taste like real fruit." So much so, in fact, that the wearer might have a reason to fear his (unseen) partner, who might suddenly forget where she (or he) is. One wonders: Who is the target consumer here? Women, I suppose, wouldn't make an overly literal interpretation of the ads. (For God's sake, ladies, don't take it literally!) Men might also laugh and shrug it off. But for some guys, this might be an instance where less succulent flavors are preferred.

—Posted by David Gianatasio