Ads for Pittsburgh's Warhol Museum Wish You a Very Uncomfortable Summer | Adweek Ads for Pittsburgh's Warhol Museum Wish You a Very Uncomfortable Summer | Adweek
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Ads for Pittsburgh's Warhol Museum Wish You a Very Uncomfortable Summer MARC USA prods and pokes

Up for a hot-dog bun full of worms? A pair of firecracker Speedos? How about a skewer through the nipple? You can get them all at Pittsburgh's Warhol Museum—in its summer 2013 ad campaign from MARC USA. The new work features traditional summertime imagery retooled to be more provocative, in keeping with much of the Warhol Museum's collection itself. (In fact, the ads are tame by comparison—which is just as well, since they need to get people in the door, not running from it.) "Summer's Different Here," says the copy on the vintage-postcard-style ads, which promote summer exhibitions spotlighting the work of three artists—musician and visual artist Genesis Breyer P-Orridge, photographer Caldwell Linker and sculptor/tattoo artist Nick Bubash. "In looking at what unites all these very different artists, we quickly understood that their works are meant to provoke and make you uncomfortable," says MARC USA creative director Josh Blasingame. "Our campaign built on that idea by looking at ordinary icons of summer and showing how they could be made more than a little uncomfortable." The campaign, running June through September, includes outdoor, print ads, digital banners and actual postcards. More images below.

CREDITS
Client: The Andy Warhol Museum
Agency: MARC USA, Pittsburgh
Chief Creative Officer: Bryan Hadlock
Creative Director, Art Director: Josh Blasingame
Associate Creative Director, Writer: Greg Edwards
Associate Creative Director, Art Director: Craig Ferrence
Copywriter: Alyssa Davis
Art Directors: Tyler Bergholz, Dave Slinchak
Photographer: Russ Quackenbush
Retouching: Chris Bodie

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