This Ad's Love Story Between a Mermaid and a Sailor Ends With Quite a Lovely Twist

A twisted take on The Little Mermaid

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Remember those sailor stories about mermaids who drag drowning men to their doom? In this creepy—yet charming!—little piece of work, the National Maritime Rescue Organization tells just that tale … from the perspective of the mermaid. 

Set to the plaintive croon of Tobias Jesso's "Without You," a mermaid sulking on the balcony of a sunken ship sees a sailor drifting down toward her. This kicks off a model courtship. 

The graphics depict a magical world illuminated by jellyfish.

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