Ads liken cigarettes to glass-filled popsicles | Adweek Ads liken cigarettes to glass-filled popsicles | Adweek
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Ads liken cigarettes to glass-filled popsicles

Shards-o-glass

American Legacy's "Truth" is back with new ads from Arnold that feature a laughably dangerous fictional popsicle called Shards O' Glass to represent how cigarette companies continue to sell a product they admit to be harmful. Not only are these ads funnier and less sanctimonious than the usual "Truth" fare, they raise the broader question of whether cigarette companies are guilty of hypocrisy or paradox. The sad thing is, I'm sure someone would eat Shards O' Glass in real life, probably after a few bowls of Blasting Cap Crunch. Second spot after the jump. UPDATE: So yeah, the spot below is from 2004. The "Spheres" ad below that is new, as Legacy has brought the campaign back this summer.

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