Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions | Adweek Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions | Adweek
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Ads Create Optical Illusions to Highlight Hospital's Cramped Conditions Clever set design helps build support for new facilities

Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in new ads for the British Columbia Children's Hospital Foundation. The skewed perspectives and furniture are properly disorienting (it's like they put a hospital in Willy Wonka's house), and the spots illustrate the hospital's current space issues in a way that might have proven too distracting with digital effects. Check out one ad below, watch another after the jump, and read more about the effort over at Adrants.

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