Admiral Ackbar = 'too perfect' for Ole Miss? | Adweek
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Admiral Ackbar = 'too perfect' for Ole Miss?

Ackbar

The beginning of the college-football season gave fans plenty to watch this weekend, but much of the Tuesday-morning quarterbacking seems to be about ESPN's commercial featuring Ole Miss and Admiral Ackbar. The ad, shown below, recaps a months-long push by students who want the tentacle-chinned, trap-foiling Ackbar from Star Wars to be the school's new mascot. (He would replace a rebel leader of a different sort, the recently retired Colonel Reb.) The effort seems to have lost steam since March, but it has surely gotten a new adrenaline boost from the national exposure on ESPN. And while Dean of Students Sparky Reardon makes it sound like this is a dark time for the Rebel Alliance, it's worth pointing out that he's not being entirely forthcoming. Here's the full statement he's quoting from: "Lucasfilm is flattered that our Star Wars fans at the University of Mississippi are considering electing Admiral Ackbar as their mascot. The last time we checked in with Admiral Ackbar he was leading the Rebel Alliance Fleet on a critical mission, so it will be difficult for him to show up for the games!" Hat tip to Kammie Avant.

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