Adman Writes His Own Hilarious Obituary, and It Goes Viral

'Please, don't email me, I'm dead'

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Leave it to an ad guy to write his own hilariously entertaining obituary, and have it go viral in the days after his death.

Kevin J. McGroarty, who died last Tuesday at age 53, had worked in advertising since 1983 and ran Rhino Media in West Pittston, Pa., until 2006, according to the obituary in the Wilkes Barre Times Leader—a 500-word mini masterpiece that gets off to a flying start with the line: "McGroarty achieves room temperature!"

Every paragraph is amusing, though the high points include:

• He was preceded in death by brother, Airborne Ranger Lt.

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