Adidas's NBA stars finally make it to college | Adweek
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Adidas's NBA stars finally make it to college

Here's a fun idea from Adidas. To celebrate March Madness, it's taking four of its endorsers who jumped straight from high-school basketball to the NBA and imagining them on the college teams of today: Kevin Garnett at UCLA, Dwight Howard at Kansas, Tracy McGrady at Louisville and Josh Smith at Pitt. See all four ads here. It would have been fun to see Kobe Bryant, another college dodger, in this kind of situation, though of course he's ex-Adidas and now shills for Nike. Via American Copywriter.

—Posted by Tim Nudd

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