Ad-Free Issue of September Vogue Is an Engineering Marvel, but It Will Cost You | Adweek Ad-Free Issue of September Vogue Is an Engineering Marvel, but It Will Cost You | Adweek
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Ad-Free Issue of September Vogue Is an Engineering Marvel, but It Will Cost You Fashionably fuzzy math

For anyone who avoided picking up this year's September issue of Vogue because it would cause back trouble to carry around, here's another option—an ad-free version is for sale on Craigslist, with all the advertisements either cut out or blacked out. This allows you to enjoy an "uninterrupted read" without all that pesky filler.

The only problem? The price. "I calculating the ad expenditure of this issue for 280 Full Page Ads and 45 Double Page Spreads," says the seller. "This was the amount advertisers spent so you could buy your copy of VOGUE at just $12 at your local bookstore. So obviously, without the ads, I will have to pass on the cost to you." That explains the asking price of more than $4 million. Seems maybe they forgot to divide that by the number of issues printed?

Full text of the Craigslist ad below. Via PSFK.

I am selling an "Ad-Blocked" issue of Vogue US, September Issue 2013. What I did was to cut out all the pages with advertisements, and left only the articles. For the pages I couldn't remove, I went over them with a big fat permanent marker. Now you can enjoy an uninterrupted read of the most anticipated issue of this fashion bible.

If this price is a little higher than you anticipated, let me explain. By referencing VOGUE's media rate cards, I calculating the ad expenditure of this issue for 280 Full Page Ads and 45 Double Page Spreads. This was the amount advertisers spent so you could buy your copy of VOGUE at just $12 at your local bookstore. So obviously, without the ads, I will have to pass on the cost to you.

There is good news though: the rate card did not include premiums for this being a "September Issue", which I am sure will bump the price up even more.

So what are you waiting for? This is a steal!

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Topics: Vogue, Magazine
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