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Sometimes, the problem is right under your nose.
That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in a smog-shrouded, dystopian future China (as opposed to the smog-shrouded, dystopian present-day China), where the population has adapted to the noxious climate in a logical if aesthetically bizarre fashion.
Nose hair has grown to epic proportions in order to filter out the toxins. And everyone, including infants in strollers and stray dogs, sport flowing nostril-locks that wave in the wind, sometimes extending a foot or more in front of their faces.
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