Ad casts Verizon as cure for racism, sexism
Verizon has dumped its oft-parodied "Can you hear me now?" tagline in favor of "Rule the air." To visually show just how much their network rulz, they've got the mcgarrybowen spot with the transmitters exploding out of buildings all Michael Bay style. But I'm interested in this one, called "Prejudice," in which a bunch of nice teenage girls tell us things like: "Air has no prejudice." "It does not carry the opinions of a man faster than those of a woman." "Air is unaware if I'm black or white and wouldn't care if it knew." Unencumbered by any air prejudice, they plan to "lead the army that will follow." So, a creepy army of racially diverse teenage girls will soon overthrow the Earth? That's a nice sentiment. But let me just say to my Gen Y counterparts: Verizon will not end racism and sexism with a cell phone, no matter how good the network or how wide the Droid X's screen is. Ain't going to happen. Of course, what cell phones really do for you is help you give birth to the 57th president of the United States.
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Meet the Sleepy's Creative Finalists
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- Yahoo in Talks to Acquire Tumblr
- Dumb Ways to Die Is Now a Video Game for the iPhone and iPad
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- Dove Hires Criminal Sketch Artist to Draw Women as They See Themselves and as Others See Them
- Obscure Direct Response Brands Dominate Facebook Chatter
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.