Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition | Adweek Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition | Adweek
Advertisement

Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition Bright idea from Publicis

Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a cycling magazine. Too intrusive? Perhaps—although the interruption is pretty minor, and the creative has a delightful element to it.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS