Ad agency is slap-happy about U.K. election | Adweek Ad agency is slap-happy about U.K. election | Adweek
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Ad agency is slap-happy about U.K. election

Slapometer

Ever wanted to slap a politician in the face? Well, now you can. A British ad agency came up with a clever way to gauge viewer reaction during the live debates ahead of the May 6 elections in the U.K.. It's called the Slapometer. The site shows Conservative leader David Cameron, Liberal Democrat Nick Clegg and Prime Minister Gordon Brown—and you can slap any one of them when he says something you disagree with or find stupid. Finally, a constructive outlet for that controversial "Hit the Bitch" functionality! The Slapometer site keeps track of your particular slaps, all slaps today, all slaps ever—and also divides them up by debate. They're into the tens of millions of slaps already, so I'd have to say Albion London really slapped a nerve with this one.

—Posted by Christine Hall

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Topics: Albion, Europe, Hall, Politics
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