Ad Agency Pioneers Erotic Sleep Mask With the 'Face Bra' Frilly, lacy effort for adult-retail client
Munich ad agency Interone has revolutionized the sleep mask with its Face Bra, a miniature brassiere you wrap around your eyes to guarantee erotic dreams all night long. The product was commissioned by Interone's adult-retailer client Beate Uhse AG and was sent to people traveling to Paris to attend this year's "salon international de la lingerie." I feel like they could have given it a sexier name than the Face Bra, and maybe picked a sexier model to show it off than the Royal Farms night manager on display here. But apparently the thing was a hit, so sometimes a clever idea is all you need. Via Ads of the World.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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