Activision keeping DJ AM in 'DJ Hero' spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It hasn't been the easiest week for Activision. After outraging some Kurt Cobain fans by resurrecting the long-dead Nirvana frontman for Guitar Hero 5, the gaming company now says it's going to keep DJ AM, who died over the weekend, front and center in marketing materials for its upcoming DJ Hero game. AM apparently remixed some tracks for the game and shot various promos for it, including the one above. Clearly, Activision invested a lot in this guy, and doesn't want it all going to waste.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in