Activision keeping DJ AM in 'DJ Hero' spots | Adweek Activision keeping DJ AM in 'DJ Hero' spots | Adweek
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Activision keeping DJ AM in 'DJ Hero' spots

It hasn't been the easiest week for Activision. After outraging some Kurt Cobain fans by resurrecting the long-dead Nirvana frontman for Guitar Hero 5, the gaming company now says it's going to keep DJ AM, who died over the weekend, front and center in marketing materials for its upcoming DJ Hero game. AM apparently remixed some tracks for the game and shot various promos for it, including the one above. Clearly, Activision invested a lot in this guy, and doesn't want it all going to waste. So, trying to sound tasteful, it says it's keeping him in the ads as a "tribute." The Activision statement reads: "We are deeply saddened by the loss of DJ AM, who was a tremendous talent, a trusted partner and friend to DJ Hero. Our thoughts and prayers are with his friends and family. AM was instrumental in the making of DJ Hero and we hope that his work on the game will be a fitting tribute to his creative spirit and musical talent."

—Posted by Tim Nudd

See also:
Kurt Cobain back on stage in 'Guitar Hero 5'

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