Absolut upset

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a shocking upset, the print ad “Absolut Self-Control” has won the vodka’s best holiday ad contest. We say shocking because last time we checked in, that ad was in last place out of 11 candidates. Could be wrong, but it’s reasonable to speculate about ballot-box stuffing—maybe by the friends and relatives of the creative team that created the ad? (Whoops. Sorry to be so uncharitable. Was going to be nicer in 2006.)

—Posted by Catharine P.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in