Absolut upset | Adweek Absolut upset | Adweek
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Absolut upset

Self_control1In a shocking upset, the print ad “Absolut Self-Control” has won the vodka’s best holiday ad contest. We say shocking because last time we checked in, that ad was in last place out of 11 candidates. Could be wrong, but it’s reasonable to speculate about ballot-box stuffing—maybe by the friends and relatives of the creative team that created the ad? (Whoops. Sorry to be so uncharitable. Was going to be nicer in 2006.)

—Posted by Catharine P. Taylor

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Topics: Absolut
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