Absolut goes all out for unexceptional copy | Adweek Absolut goes all out for unexceptional copy | Adweek
Advertisement

Absolut goes all out for unexceptional copy

So, Absolut vodka and TBWA\Chiat\Day in New York got some international folk artists to shelve their integrity long enough to physically build, word by word, Absolut's new theme line. Considering the time, money and effort involved, one would hope it would be a really catchy, inventive phrase, instead of a clunker like "Doing things differently leads to something exceptional," which reads like a motivational poster from sixth-grade homeroom. At the risk of sounding trite, this is Absolut crap.

—Posted by David Kiefaber

See also:
Absolut ad redraws the U.S.-Mexico border
Absolut wants everyone to be Kanye West

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Absolut, Alcohol, Arts, Tbwa
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS