Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Jersey Shore kids continue to rule the anti-endorsement world. A year after a rival fashion house allegedly sent Nicole "Snooki" Polizzi some Gucci bags—in an effort to make Gucci look bad—Abercrombie & Fitch is pleading with Mike "The Situation" Sorrentino not to wear its clothes. It's even offering to pay him to back off. In a press release titled "A Win-Win Situation," an Abercrombie rep says: "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in