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If anyone out there considers themselves a card-carrying A.1. steak sauce enthusiast, you'll soon have the actual card to prove it. The venerable steak sauce and Crispin Porter + Bogusky have launched the A.1. for Life campaign, which rewards hard-core A.1. brand loyalists with perks like a VIP card that can get you steak sauce whenever you want it, wherever you are. Not bad. The campaign also offers swank Major League Baseball seats and—for the simple cost of your dignity—tickets to any Live Nation concert in America.
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