90-year-old Sun-Maid ‘girl’ gets a face-lift
At 90, the Sun-Maid of raisin fame was starting to look a bit more like an old maid. So, the raisin brand called in makeover artists from Synthespian Studios in North Adams, Mass., and, voila! The Sun-Maid looks years away from being dried up. At her coming-out party this week, the Sun-Maid inspired trivia freaks to dig up her roots. Dig this: The Sun-Maid we’ve admired on raisin boxes all our lives was a painting of Lorraine Collett, who posed for the dried-fruit trademark 90 years ago. According to Sun-Maid historians, Collett was discovered drying her black hair curls in the sunny backyard of her parents’ home in Fresno, Calif., in 1915. “She was then asked to pose for a painting while holding a basket tray of fresh grapes. This striking image was first applied to packages of Sun-Maid raisins in 1916.” The original watercolor painting is locked in a concrete vault at Sun-Maid’s HQ in Kingsburg, Calif.
—Posted by Richard Williamson
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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