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Lance Bass was willing to put up $20 million to travel into space. All you have to do is drink a lot of 7Up. Starting this week, 7Up is holding a promotion to give one lucky/terrified winner the “first free ticket to space” on a rocket based on SpaceShipOne technology. (SpaceShipOne was the vehicle that won the Ansari X Prize last year by completing a truly bad-ass suborbital journey.) To play, you have to visit 7Up.com
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