72-Year-Old Man Models Teen Clothes for His Granddaughter's Label | Adweek 72-Year-Old Man Models Teen Clothes for His Granddaughter's Label | Adweek
Advertisement

72-Year-Old Man Models Teen Clothes for His Granddaughter's Label China's Yuekou brand goes classic

The right look for your models can make or break your fashion label, which is why it's surprising that Chinese teen-girl fashion clothier Yuekou is using a 72-year-old man as the face of the brand. Turns out that Liu Xianping is the grandfather of the owner, Lv Ting. One day he picked up an outfit and tried to give Lv advice on mixing and matching, so they started shooting for fun. What came out of it was a new look for the brand, and even more surprising, a good look. Liu is an excellent model, the sort of person who truly owns whatever style he's wearing. He also has great legs. More images below.

Via Boing Boing.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: China, Fashion
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS