'70s Ad Hinted That Twinkies Were Not of This World | Adweek '70s Ad Hinted That Twinkies Were Not of This World | Adweek
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'70s Ad Hinted That Twinkies Were Not of This World Indestructible food for your endless voyage

Hostess, which is going out of business after a crippling strike, had a proud history of weird ads, particularly back in the 1970s. This one for Twinkies is a classic. Note the ongoing fascination with the space age; the spot's casual sexism; and the implication that Twinkies could probably survive, more or less still edible, a trip across the yawning chasm of space. Twinkies ads stayed weird up through this summer, when Olympic-timed ads from Bernstein-Rein characterized them as the choice of the world's worst athletes. It's a shame Twinkies are going away, but actually, they'll be with us for another 88 years. In 1999, Bill Clinton included some Twinkies in a millennium time capsule that's due to be opened in 2100.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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