7 Food-Product Launches That Didn't Go Over So Well

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In preparation for Tesco's upcoming strawberries-and-cream sandwich, Shortlist has put together a list of specialty foods that, to pinch a term from the Massachusetts board of education, "underperformed." Tesco made the list twice, once for strawberries-and-cream thing and for a lasagna sandwich I can't even look at without risking a Technicolor yawn. The McLobster and Coca-Cola Blak were two other flops that aren't discussed much, and the whole list is pretty impressive from an obscurity standpoint.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in