$5,000 Ad Contest Yields the Ultimate 'Tron' Cameo Crowdsourced Duck Tape spot is a nerdy delight
Crowdsourced creativity finally seems to have made an ad worth watching. The Tron-themed spot below was created as part of Duck Tape's "Stuck on Duck Video Project" open to members of Tongal.com, a site that lets companies outsource their filmmaking to the masses. The winner was a scrappy San Francisco group called Ryactive, which snagged a modest $5,000 prize and, more importantly, a glowing writeup by Wired. Apparently, the secret to building low-budget buzz is to hire talent who already have a track record of going viral.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
