The 50 Gayest Ads Ever | Adweek The 50 Gayest Ads Ever | Adweek
Advertisement

The 50 Gayest Ads Ever


We could dedicate an entire list to gay-rights activism in advertising, but we'd rather focus on the mainstream work. Still, here are a few of our favorites.

MakeHomosexualsMarry.org36


Click to view YEAR: 2010
COUNTRY: USA
AGENCY: Saatchi & Saatchi
In this Web video supporting the overturn of California's Prop 8, Justin Long and Mike White showcase the pet peeves that gays share with straights: passive-aggressive jabs, late-night pornography, penis surfboards ... you know, the usual.

PFLAG37


Click to view YEAR: 2003
COUNTRY: Canada
AGENCY: ZiG
This series of Canadian PFLAG ads has the same message as the Justin Long clip above, but this spot comes off so dark, it's practically doing a disservice.

Bjorn Borg38


Click to view YEAR: 2008
COUNTRY: Sweden
AGENCY: Farfar
When fashion house Bjorn Borg decided to launch a fully inclusive dating section of its site in 2008, the Swedish brand decided to go a few steps beyond just supporting gay marriage.

EuroPride 200939


Click to view YEAR: 2009
COUNTRY: Switzerland
AGENCY: TBWA
There's a little gay in all of us. And he's quite the showman.

Israeli Gay Youth Organization40


Click to view YEAR: 2006
COUNTRY: Israel
AGENCY: Unknown
You know you've made a good gay-rights ad when you don't even have to show—or say—that the characters are gay.

Next page:

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Gay, Lists, Creative, Agency

Continue to next page →

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS