The 50 Gayest Ads Ever | Adweek The 50 Gayest Ads Ever | Adweek

The 50 Gayest Ads Ever

We could dedicate an entire list to gay-rights activism in advertising, but we'd rather focus on the mainstream work. Still, here are a few of our favorites.


Click to view YEAR: 2010
AGENCY: Saatchi & Saatchi
In this Web video supporting the overturn of California's Prop 8, Justin Long and Mike White showcase the pet peeves that gays share with straights: passive-aggressive jabs, late-night pornography, penis surfboards ... you know, the usual.


Click to view YEAR: 2003
This series of Canadian PFLAG ads has the same message as the Justin Long clip above, but this spot comes off so dark, it's practically doing a disservice.

Bjorn Borg38

Click to view YEAR: 2008
AGENCY: Farfar
When fashion house Bjorn Borg decided to launch a fully inclusive dating section of its site in 2008, the Swedish brand decided to go a few steps beyond just supporting gay marriage.

EuroPride 200939

Click to view YEAR: 2009
COUNTRY: Switzerland
There's a little gay in all of us. And he's quite the showman.

Israeli Gay Youth Organization40

Click to view YEAR: 2006
AGENCY: Unknown
You know you've made a good gay-rights ad when you don't even have to show—or say—that the characters are gay.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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