The 50 Gayest Ads Ever | Adweek The 50 Gayest Ads Ever | Adweek
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The 50 Gayest Ads Ever


Ah yes, we finally arrive at the sexy lesbians, a timeless ad tactic of marketers who want to seem inclusive while usually just pandering to male fantasies. But you're not reading this anyway, are you? You're already looking at the lesbians. Why do I bother? 
 

Castro Dresses26


Click to view YEAR: 2006
COUNTRY: Israel
AGENCY: Reuveni-Pridan
This Israeli spot for fashion retailer Castro was apparently so good, it inspired the knockoff below.

Renault27


Click to view YEAR: 2010
COUNTRY: Italy
AGENCY: Publicis
And this would be the aforementioned knockoff.

Levi's28


Click to view YEAR: 2008
COUNTRY: USA
AGENCY: BBH
Levi's has gotten high marks in recent years for its inclusive advertising. But while this spot is a bit less sensationalist than the others, it still seems quite a bit more sexualized than the brand's male-focused ads.

Jim Beam29


Click to view YEAR: 2010
COUNTRY: Australia
AGENCY: The Works Sydney
Part of a well-shot but unapologetically misogynistic Australian campaign for Jim Beam.

Tinkoff Brewing30


Click to view YEAR: 2005
COUNTRY: Russia
AGENCY: Unknown
In Russia, nothing sells beer quite like Pavarotti and lesbians.

Miller Lite31


Click to view YEAR: 2003
COUNTRY: USA
AGENCY: Ogilvy & Mather
The best-known lesbian commercial ever made. A poolside argument escalates into an epic wrestling match. In the cable version, the brunette took it a step further, saying to the blonde: "Let's make out."

Blue Light32


Click to view YEAR: Unknown
COUNTRY: Unknown
AGENCY: Unknown
I assume there's an extended version where the three guys share some ChapStick.

Clothestime33


Click to view YEAR: 1996
COUNTRY: USA
AGENCY: Mendelsohn Zien
Before their bread and butter was burger porn for Carl's Jr., Mendelsohn Zien was already trying to bring some erotica to advertising.

Impulse Body Spray34


Click to view YEAR: 2002
COUNTRY: U.K.
AGENCY: BBH
What, doesn't this happen to you every day or so?

Mac's Convenience Stores35


Click to view YEAR: 2007
COUNTRY: Canada
AGENCY: Bos
One of several short Web videos created as viral marketing for the new "WTF" orange drink being sold by Mac's Convenience Stores in Canada. Never has an ad so perfectly matched the product name.

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